Analytics software has helped Sunny Delight Beverages boost profits by roughly $2 million a year and trim $195,000 in staffing costs annually, says CIO Shawn Rogers. The cloud application, which Rogers settled on with the help of several business managers, allows the company’s business departments to determine the investment for promotions as well as make adjustments to curb wasteful spending on overtime and pricey transportation options.
“We couldn’t see an order from sales promotion to payment in a cost-effective, non-laborious way,” Rogers told CIO.com. Sunny Delight engineers were manually extracting and cross-referencing data from several business intelligence tools to generate BI reports – an approach would no longer stand under a corporate directive to streamline sales operations.
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